How can you sell something if your customers can not find you? The search engine optimization or SEO is really important for your e-commerce store. In short, SEO is the process of improving the visibility of a website or an online store in search engines. Because it is important? Because, the better your position is in the search engines, the greater the amount of traffic and potential customers will be to your store.
There is no single clear strategy of search engines optimization, and online shop owners should carefully evaluate your site to develop an SEO strategy and action plan as to enhance its presence in search engines and attract traffic to your Online store.
Then comes this for solution: 10+ Crucial SEO tips for e-commerce stores :
1. Do not rely on pay per clicks (but neither forget)
While many e – commerce sites rely on a strategy of pay per clicks (PPC or Pay Per Click) to create visibility, the truth is that PPC costs continue to rise and once you stop paying for positioning, your online presence it disappears.
In addition, some customers have an inherent distrust of links, banners, and other online ads sponsored. E-commerce stores can not rely solely on PPC strategy and should also implement organic optimization practices to increase their online visibility.
Despite the above, recent studies from Google show that when some websites stopped using AdWords, 89% of clicks for payments not become organic SEO clicks. So be sure to use the pay per clicks in addition to search engine optimization.
2. Avoid repeated content
Repeated content is the enemy for search engines. Many e-commerce stores tend to be penalized because they have large portions of content as a result of repeated descriptions and product listings.
Therefore, owners of online stores should evaluate their website and look for ways to reduce the amount of repetitive and redundant content. Meticulous label use rel = “canonical” can also help avoid these problems.
Design issues of Shopify can insert the rel = “canonical” automatically on all pages using a single line of code. Learn how to use canonical URLs with Shopify.
3. Have a content strategy
Regularly add unique and high quality to your e-commerce site content not only add value for users but will also help with your positioning in search engines.
All shops Shopify automatically include a blog platform with full functionality you can use to display that content.
4. Do not use the product descriptions provided by the manufacturer
Build the database of your products can be a long and tedious process, and when trying to save time, many owners of online stores simply copy and paste the product descriptions provided by manufacturers on their websites.
This is a big mistake SEO! Always redrafts the description of each product to make sure it is unique and favorable for search engines. Remember to use words that people tend to use their searches.
5. Optimize images of your products
For optimal effect, make sure that each keyword used for an image is directly relevant, and avoid filler words in your ALT tags.
6. Ten unique meta descriptions for each website
When it comes to onsite optimization, many e-commerce stores think it is sufficient to use the same meta description for each page. But this is another big mistake SEO! The meta description should be written by humans in order to help your store to get clicks once it appears in the results of search engines.
7. Includes product evaluations
Since the only content is extremely important when it comes to SEO, have a field for users to add an assessment of products is an excellent way to generate unique content for your e-commerce store.
Shopify App Store includes excellent applications for the evaluation of products in your store.
8. Add links to your products on your homepage
A common mistake of many e-commerce sites is deeply bury your product pages in the link structure. This will not only make it harder for users to find the products, but also negatively impact the rating of PageRank, making those pages are less likely to appear in the top search results.
Have content about the products just a click of your homepage will make things easier for both search engines and for your customers.
9. Optimize Anchor Text
Add keywords to internal links on your website will help improve the visibility of your store in search engines.Instead of using the typical text “click here” for the link, use text that includes keywords that will help better position your page.
10. Organize your online store for SEO
The way you structure your store will affect your visibility. Consider structuring to include several landing pages or landing. These pages can be specific to a particular brand or type of product. Doing this gives you the opportunity to optimize for multiple pages and keyword groups, which will increase the visibility of your site in search.
Shopify includes features content management (CMS) such as the ability to create these pages.
If you offer discount codes to your customers, consider promoting them discount coupons sites and forums about them. This should also help create free links to your store and make sales.
Moreover take the time to create a company profile on sites such as published evaluations Amazon, ConsumerSearch, Yelp, and Epinions. This will help you easily build inbound links to your site and legitimacy when people search for “assessment of the-name-of-your-store”.
Do you have SEO tips that have worked well for you in the past? Share them with other readers by leaving your comment below.