The way to do marketing has changed, marketers now have many roles to develop: blogger, editor, designer, SEO analyst etc. Content marketing is one of the most powerful weapons that currently exist to get new customers, and loyalty to those you have already achieved.
To help you with this task, I brought for you here the 10 tools that will be very useful, when creating your marketing campaigns.
This tool performs automatic selection of content relevant to your brand, and gives ideas for creating new content. This way you can share interesting posts with the followers of your social networks.
The algorithm Percolate, indexes the contents that have occurred throughout the history of the company, on the networks, and finally organizes everything so that you can use contextualized for the platform on which you are posting content. It also optimizes the content depending on the type of platform on which (in 140 characters Twitter, Facebook considering the EdgeRank, royalty free images selected …) is published and “decisions” publication schedules based on editorial planning.
This tool is payment, but will be very useful if you need to create lots of content for your brand.
It is a tool that will help you find influencers for your community, in any subject. Increasingly, brands engage with their audience in social media, and relish the idea of finding influencersfor their community, Little Bird is helpful in streamlining the process of searching, validation and integration of sales in a single platform.
StumbleUpon is a platform that suggests topics of interest depending on what you like and what you share. At the same time, you can create a “community of interests” and see what share your friends or the people you follow. It’s a great way to find related to what you usually publish on social media contents.
Shareist is a comprehensive solution for content marketing for businesses. Serves two purposes: choose the content and organizes it on the agenda. It helps you capture content from around the web, easily incorporating text, links, videos, images and more, and then program the timing of distribution. The free version is valid for 30 days, then you can renew the payment system or continue in free mode.
It is a tool that can read the contents of blogs and websites. You can organize your content, available in several languages, topics, and plan thanks to its synchronization with Buffer.From “Add content” you can browse categories or search by keywords. Results will be displayed indicating the number of subscribers they have in Feedly.
It helps you plan the content you want to publish on different platforms. This tool is easy to use my, you just have to preconfigure the times when you want to share content. You can program any item you find, send it to buffer, and automatically, queued to be sent at the next available time slot.
It is a platform for recruitment, mobilization, and recognition of your brand specifiers. You can create a community to defend your brand and feel committed to it, through interaction and gamification: clients complete challenges to earn points and recognition. It integrates with CRM, social media and marketing automation platforms.
This is a new tool that will be very useful for creating training videos quickly and with good results, and also so easy and free. You can share your videos on social media and give more visibility to your blog.
With more than 15 million publications, Issuu is the digital publishing platform fastest growing in the world. Million readers daily use Issuu to read free publications created by publishers around the world themed fashion, lifestyle, art, sports etc. You can be inspired to create new content, or share already created.
Tweriod, is a tool that will allow us to know the activity of our followers on Twitter, and know when they’re online. It is a very useful information to focus your work and know the best time to share content with your community.
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