There are a number of typefaces or fonts that have become a classic (and this does not mean old or obsolete, because they are rather the opposite) and everyone should have or at least, know.
The choice of font file when a job is critical. In fact, there are very well known cases of logos that became a huge failure because of the chosen typography. A good choice of the correct font is not synonymous with success, but is a fundamental step. Although, it has also occurred the case of a well -known logo that was doomed to most resounding failures and -against all prognosis- was a huge success: it is the case of the Google logo. But I will not stop this because it is a matter that we shall explain later.
As I said at the beginning of this article, regardless of occupation to which you dedicate yourself, choosing a good typography it is a fundamental part of your job. Whether for a PowerPoint presentation, business cards, the layout of a magazine, the logo design, advertising, print, poster, brochure, your own doctoral thesis or even to write an email (I still remember a friend He did his thesis with Comic Sans and has not returned to be the same … or us).
In this post, we have selected a number of typical -far fonts Times New Roman, Arial or Calibri-, never go out of fashion; some classic, others more modern, pay, free, etc., but all of them, in our essential to have them on your computer and opinion- to work with them.
eye! Not enough to know them, I repeat, but knowing to choose them well also essential. But this is achieved through trial and error experiments, so do not despair, takes confidence and practice.
Before entering flour, we must make it clear that there are some basic differences between the typefaces that allow divide them into categories. Serif, Sans Serif, Handwritten, Exhibition and Symbols.
Well, this division between serif and sans serif is the most we are interested in this list because we have not included handwritten fonts, display or symbols (that will be in another article). Serif those grouped in the division have “ornaments” in finish such as small skates, feet or terminations embellish the letter. According to some experts, this typography provides a calming effect, authority, dignity and firmness.
On the contrary, the letters Sans Serif fonts are those whose letters have finals finish.
Once cleared that up, let’s define each of the fonts that everyone should have on their computer (in alphabetical order).
1. Avant Garde .- It is a geometric sans serif typeface designed by Herb Lubalin. The author designed Avant Garde Magazine for Magazine in 1967 and was later redesigned in 1970 along with Tom Carnase, adding lower case characters. It was one of the most widely used typefaces in the ‘ 70s.
2. Avenir .- classic sans serif typography designed by Adrian Frutiger type in 1988. Its design is based on the Futura and Erbar, created almost 60 years ago. It is an elastic and legibly that is frequently used in both texts and titles.
3. Bickham Script Pro .- It is a classic source of “recent” creation (1997), sometimes used where an air of “formality” is required. It was designed by Richard Lipton. Although the United States is not very popular (but rather hated) does its job quite well if you are someone who still do formal wedding invitations, baptisms and communions. Abound on restaurant menus and cards lawyers. Of course, it is not our style, but equally if yours 😉.
4. Bodoni .- This font was designed by the Italian typographer Giambattista Bodoni, inspired by the work of John Baskerville, Pierre Simon Fournier and Firmin Didot. The letters are (very fine) serif type and have an uneven thickness in their strokes. It is one of the most widely used typefaces in the current release.
7. DIN .- Another “recent” creation (compared to the rest) by German designer Albert-Jan Pool in 1995. It is one of the most typefaces used by graphic designers. It is sans serif type and has been widely used in traffic signals, as well as technical and administrative applications. Its name comes from the Deutsches Institut für Normung (German Institute for Standardization).
8. Eurostile .- Designed in 1952 by Aldo Novarese and Alessandro Butti. Initially designed with the name of Microgramma for the Nebiolo foundry. It is a sans serif typeface quadrangular geometric aspect. His style contains a technological aura that makes it ideal for designing products related to this field.
9. Franklin Gothic .- It is a sans serif typeface created by Morris Fuller Benton in 1992. Widely used in advertising and newspaper headlines. It is a very large and with many variants that lets you use it in many advertising projects, press family, etc.
10. Frutiger .- Typography same name created by the typographer Adrian Frutiger. Designed for signaling Charles de Gaulle Airport in Paris. In principle cone is a sans serif font devised, but the current family includes some serif models.
11. Futura .- The most successful typography of the Bauhaus era and one of the most famous of the twentieth century. Designed by Paul Renner in 1928. Its design later he inspired all new geometric fonts of the twentieth century, especially Avant Garde, Herb Lubalin. Its elegance makes it very suitable for use in ads, posters, magazines or books.
12. Garamond .- Designed by Claude Garamond in the sixteenth century. It was voted the typography of the millennium in a survey held among professionals. It presents the perfect balance between elegance and practicality.
13. Gill Sans .- Created by the typographer Eric Gill and issued by Monotype foundryin the first third of the twentieth century. It is a very versatile typeface that was created by Monotype to respond to the popular Futura, the printing house owned by Bauer. One of the most important and recognized uses of typography is the London Railway.
14. Gotham .- It is a typeface created by Jonathan Hoefler and Tobias Frere-Jones. A prestigious German web placed the Gotham in position 41 of the 100 best typefaces of all time. At first it was thought to replace the Gill Sans in GQ magazine, although its highest recognition came through that was chosen for the political campaign of Obama in 2008.
15. Helvetica .- Also known as Neue Haas Grotesk, Helvetica and Helvetica Neue expanded lately.Developed by Max Miedinger conjunction with Edouard Hoffmann in 1957 for casting typefaces Haas’sche Schriftgiesserei. It is simple in style and sans serif type. It is a family of many typefaces, many of them everyday and widely used in the creation of corporate identities. In our opinion, it is the queen of fonts and a wild card that gets you out of more than a pinch.
16. Interstate .- Designed by Tobias Frere-Jones. Inspired by the alphabet used by the Federal Highway Administration of the United States for marking roads and highways. Very readable on a quick impact so it is very useful in magazines, newspapers and websites.
17. Kepler Std .- His name is a tribute to the German astronomer Johannes Kepler Renaissance. It is a current typeface created by Robert Slimbach for Adobe. This typeface capture the modern style of a humanistic, elegant and refined form, with a halo of old style that provides warmth and energy.
20. Myriad .- sans-serif type and designed by Robert Slimbach and Carol Twombly for Adobe. Widely known for its use as a corporate typeface Apple since 2002. Easily distinguishable from other sans-serif fonts because of its particular descent (tail) in the letter “y”.
22. Optima .- Created by Hermann Zapf in the 50s is a humanistic sans serif typeface created for the Stempel foundry. Despite its classic style, semi-serif design, has become an admired and widely imitated typography.
23. Rockwell .- The original version of this typeface was created by the Inland Foundry in 1910 under the name Antique Litho. There are texts that mistakenly refer to it as Stymie Bold. His strong and harmonious appearance make it a flexible typography, very useful for titles and posters and even short text blocks.
24. Rotis .- It was created in 1988 by graphic designer and typographer Otl Aicher. Within the family there serif, sans serif and semi. This letter exploits the maximum readability, which makes the typeface of choice in titles. Björk used the typography to illustrate his album “Homogenic”.
25. Sabon .- is an old style serif typeface, designed by Jan Tschichold. This typeface was used by Linotype, Monotype and Stempel foundry. It was very popular in the 60s in the printing of books and magazines as well as in religious texts.
26. Trade Gothic .- sans serif typography created by Jackson Burke in 1984 while he was the director of the company Mergenthaler Linotype-. It has a dissonance in his style that gives a natural touch to your appearance. It is widely used in advertising and multimedia.
27. Trajan .- Designed by Carol Twombly in 1989, inspired by the inscriptions carved into the base of the column of Trajan. Letter of great beauty and elegance very useful in presentation of books, magazines, posters and advertising.
28. Univers .- Created by Adrian Frutiger in 1957, is one of the greatest typographic achievements of the second half of the twentieth century. It is a font of the “grotesque” called, which has become one of the most used sans serif typefaces for use almost unlimited.
29. VAG Rounded .- It is a type of geometric print, sans-serif, which was designed as a corporate typeface Volkswagen in 1979. Today it is owned by Adobe. It is usually used for instruction manuals or technical, but also has been used in advertising.
30. Warnock .- Created by Robert Slimbach in 2000 for Adobe in honor of John Warnock, co-founder of Adobe Systems. Equipped with drop caps , and Cyrillic and Greek characters, is very useful for texts where elegance and an antique touch is required.
And if you want to give publicity on social networks and among your peers, the end of the article you have all the necessary buttons for it.
Thank you in advance!
Image credit : Myfonts