You may be a candidate with big ideas but limited resources and want to find low-cost solutions to promote your candidacy and public participation. Or maybe you are charged with the task of communicating the message of your candidate in creative ways that have a better chance to make an impression, especially in the last minute before the election. Creating flyers detailing campaign platform your candidate can be the solution. The process of creating flyers for campaigns policies is simple and even a person with little knowledge of technology can do.
- Start by making a rain of idea. Make a list of items you want to include in your flyer. Creating a list of comparison “yes” and “no” is a way to contrast the positions of your candidate with those of others. Research your subject to be sure that you are including the most current data and statistics. For example, if you want to include statistics on unemployment, be sure to go to a reliable source, such as a government report to confirm your statement. Remember; offer a small reference section to support your claim letter. In addition, select two or three colors for your steering wheel is best, instead of using a variety of colors. The most professional forms of advertising, including logos, banners and leaflets, work with a particular color scheme. If the candidate is associated with a political party, consider using color generally associated with that party as well as any other visual identifier, such as pets or slogans.
- Select a quality graphics program to create your political wheel. Freeware Photoshop and GIMP are particularly useful in creating brochures and flyers, as you can use the Layers panel to add and adjust the various elements (text, graphics, photos) into your overall design. Start making your flyer design by opening a new document. To do this click on “File” and then select “New”. Choose the width and height that will replace the wheel and these numbers in the dialog box. Then place the resolution (typically 300 pixels is best).Save the document as a JPEG file in high resolution after naming it.
- Place any external graphics (including photos) that appear on your steering wheel to the file. To do this, open the image. Then click “Edit” and then select “Copy”. Now return to the original document, select “Edit” and click “Paste.” Bringing any picture will automatically be placed on its own layer. By creating other elements in the program, including text or other graphics, you must click on the icon that says (when you hover over it) “New Layer”. Using layers you can easily edit each section and make changes, such as changing the size or position of an item without the change is applied to each element of your overall document. Remember it is important to provide other details to the public, some of whom are required by law, such as who approved the ad. If the steering wheel is paying, for example, a political action committee, it is important to disclose this information.
- Print your flyers on an office printer or have someone else print them. In general, a political campaign flyers to be printed by a printer or office supply store.To do this, you need to save a copy of your design on a CD and leave it in the press. Be sure to compare prices of wholesale printing when selecting a printing service for your flyers.