Today web banner style ads are one of the best tools to spread a message to a large audience. But so great is the number of ads that attack us every day that it is difficult to design a banner that stands out from others and to create a good first impression.
A good banner should be eye-catching and creative, must have a clear call to action and relevant and not be too invasive. If you want to design a perfect banner do not miss the examples we have compiled in this post, we are confident that they will inspire you and for sure will give you an idea of how to create best possible banner ad.
1. Add unexpected elements
Sometimes changing the font (as Google has made this banner) is a good idea. It works especially well in this ad that Google is looking for new employees, as the typeface style imitates the typeface handwritten that you would find in any bulletin board. This makes the idea of working for Google much more achievable rather than intimidating.
2. Create different sizes and formats
This example shows how can be designed perfectly different banner sizes by changing the arrangement of the elements. You’ll have to reduce some items, others you must remove them, and that new vintage may be necessary.
3. Use vibrant colors
The pink combined with Blue contrasting draws much attention from users.
Incorporating vibrant colors in your designs will help make your banner stand out from others. For color combination tools, please check out this article “7+ Ingredients Of A Corporate Identity – Branding, Design and Strategy”
4. Less is more
If there is one thing that Coca-Cola does well is to makes it simple and extraordinary. It has the product logo and a short message, that’s all they need to to grab attention and remind their audiences to now forget having one Coca-Cola for a day. Cramming an information banner will confuse users. It includes only the most important message to convery.
5. Keep up with the latest trends
Keeping abreast of the latest trends and developments is a good way to get more clicks on banners. In this case, Campbell has created a line of products featuring characters from the new Star Wars movie and displays it well on their banners to attract more users.
6. Add texture to reinforce the message
7. Let the product stand alone
This is the real star McFlurry banner of McDonalds, and rightly so. The ice cream stands out against the gray background, which acts as a neutral ground to display the product. If the fund had been more colorful, the product would be lost and the message would not have been so clear.
8. Use different fonts
9. Use simple graphics (as called now Flat Design combination)
Simple graphics are very effective for designing websites and applications and also for banners. In this ad the simplicity of the graphics photography balances allowing the car to stand out against other elements. But, if they used the real car instead, then that would stand out more and gives reality touch.
10. Give a touch of humor
Adding a touch of humor is also a good idea to earn more clicks on your ad banner. State Farm. This refers to the most popular music festival Coachella. It tells you that you can watch from the comfort of your own home instead of having to camp several days and no shower.
Here are more ad ideas to consider if you are planning to have one.
Do you need a banner ad for your business? Contact us!