Opening a restaurant can be your best option to have your own business and get a generous income. True, it may be a risky venture, but with the right planning and organization, a restaurant is one of the most successful businesses in the world.
Our lifestyle has changed and that leads society to need more and more food services.
Current jobs are we so busy that consumers do not have the time or inclination to prepare our own meals.
We want to enjoy a meal without worrying about cooking; we feed ourselves healthily without having to do the dishes afterward.
If you’ve always wanted to know how to open a successful restaurant, do not miss this comprehensive guide that I orientate step to start the food business you’ve always wanted.
How to open your own restaurant in 8 steps
1. Think about the concept of food
The concept of food is the first thing you should think before opening a restaurant.
What does the concept of food mean? It’s the kind of dishes you are going to serve.
Does your restaurant have a family atmosphere in which serve delicious homemade food, is a local innovator in Japanese dishes that you offer sushi, or perhaps prefer a fast food where young people can go to meet your friends?
Anyway, this is the first thing to do before even choose accountable for the money you need to open it.
To help you make better choices, below here some of the most popular food items:
- Seafood: You can find both seafood fast food (fried fish which basically served to carry) and seafood restaurants of luxury where the sea exquisite mollusks are served. The latter have a wide variety of dishes, both fried prepared as baked, grilled or fresh.
A seafood can be a risky business that focus as seafood prices are constantly changing, and there are many types of fish that appear only in certain seasons. If you decide on this type of restaurant, be sure to buy the goods that the ingredients are fresh and meet your quality expectations.
- Specializing in steak or roast: these businesses are usually more family oriented customers.Medium-scale roasters offer quality meats and a comfortable and familiar environment;however, the upscale offer the most exclusive (and charge higher prices) and are oriented towards a more select audience and couples who want to celebrate an anniversary, or business meetings or meals of meat corporations.
- Family style restaurants: as the name suggests, are oriented toward families. They charge reasonable prices, and service is fast, so are among the category of fast food and full restaurant.
The menus offer a variety of dishes and are therefore more attractive to both young to the elderly.
- Ethnic restaurants: these places are booming because, especially the younger generation, they’re tired of it fast or traditional food so far served in most places. The most popular types of ethnic restaurants around the world are usually the Chinese and Italian food, but in places like Europe are becoming increasingly more fashionable Japanese restaurants, Mexican and Thai.
In America also succeed those serving French food Mediterranean or Caribbean.
- Pizza: the pizza is one of the safest bets because they lead the market in succeeding decades.There are two types: small premises, while offering pizzas on the premises, 90% of its sales are serving at home; and those that offer a full menu of pizzas in the restaurant itself, and also dishes cooked entrees like spaghetti, ravioli and lasagna, side dishes or salads.
Besides thinking about what your concept of food, it is important that you consider what is the lifestyle you want or need.
For example: if you’re an early riser, a good choice would be a restaurant that offers breakfast and lunch;but if you prefer to stay up late – wake up in the morning and afternoon – it is better to choose a type of restaurant that offer dining and even entertainment on the premises.
2. Write a business plan
This is the most critical element to open a restaurant. You must organize everything on paper before buying your first bite or open your first egg.
When writing your business plan, you should include in it: a clear description of the concept of your restaurant, what your market, your menu and prices, detailed financial information (office rent, cost of machinery and furniture, contract employees, etc.), how and how much money you need to borrow.
You should also add your marketing plan , strategies to deal with possible changes and obstacles, and even an exit plan in case something goes wrong.
This article may find useful: How to design your business model step by step.
3. Analyze what fund your business..
The money you need to open a restaurant depends on the type of restaurant, the premises, how much equipment you need, your inventory, advertising, and capital must be accumulated until your business begins to generate profits.
It’s easy to spend thousands of dollars on it, but not essential.
Do you really need that last generation refrigerator just hit the market and is much more expensive than a good old refrigerator a little more, but much cheaper?
Think about what things are really essential, and which ones are pure caprice cost you dearly if you have a pretty tight budget.
4. Choose a good local
Have you already written your business plan, you have clear budget, and the bank has granted you a loan? Then the next step is to choose a good local with a location to attract many customers.
You should keep in mind if your restaurant will be based mostly on meals at home (in this case, the location does not matter much), or if a local need in an area with influx of people to attract customers.
Also based on your budget, you decide whether you’ll buy local or rentarás ; the first option is somewhat risky because if you buy a home and your business fails, you will have to keep paying the mortgage of the same until you get to sell it again.
If your restaurant will be based on take meals on the premises, some factors to consider are:
- How can the location contribute to your sales?
- Is it easy to reach your business? If you’re going to place it in a busy area with people, do an analysis of your competition from nearby restaurants.
- What restrictive ordinances are in the area? Some areas have unusual restrictive ordinances that may affect your business, such as a limit of hours a day for trucks loading and unloading of goods.
- What traffic density there? Analyzes the volume of people that go through your restaurant in your opening hours and the percentage of them who might want to enter it.
- Is there easy parking in the area?
- What are the contract terms? double check your local contract before purchasing or rent: the place can be excellent, but the unacceptable conditions.
5. Create a menu
When you organize your meal plan to open your restaurant, keep in mind the latest trends in design and contents of the menu : these factors influence the type of service you give.
According to recent studies, vegetarian, organic meals, fusion dishes and local beers are gaining more popularity.
Consumers now also eat more chicken, seafood and meat a few years ago. But above all the most demanded are the homemade meals: those that try the first bite reminiscent of our childhood, when our mothers cooked all morning at home.
Also do not forget the children: in your menu offers some smaller for you to enjoy best dishes, including popular meals preferred by children as spaghetti or burgers.
Although the variety in menus has increased in recent years, the menus themselves are now shorter.The busy customers do not want to read a long menu before eating; the food is a recreational activity, and go to a restaurant to relax.
So keep your descriptions short, simple menu.
6. Hire employees
Finding skilled workers to open your restaurant and the cost that these imply are two important factors in your business.
The first step is to hire good employees decide exactly what you will do and what will each of them.You must publish a job that clearly describes the obligations and responsibilities of the position.
It also includes a list of special skills (if need) or required credentials, such as driver’s license for example.
The following will establish a salary: . investigates what the salaries for those positions in your area are other aspects you should consider hiring are:
- Take time to interview your candidates. Make sure they understand what you expect of them.Ask for references and research their previous jobs.
- Look for information on the minimum wage and what policies parenthood in your city or country are.
- Provide them initial training. Once you’ve hired them, offer a program in which you or a specialized person you know how to perform basic tasks.
7. Creates and runs a marketing and promotions plan
Every business needs a marketing plan, and your restaurant is no exception.
Although you will use various channels for advertising, consider this: recent research say the “word of mouth” is still the best method of promotion.
Four out of five consumers choose a restaurant where they have not been before because someone you know has recommended. So make your experience at your local public is absolutely wonderful.
Ask each new customer how you hear your restaurant , and write this information to know better what your marketing strategies are working.
8. Register your business
Every business needs to be registered, but to open a restaurant this is especially necessary paperwork.It is imperative that you grant a license to perform the opening.
Also, note that in the case of something as delicate as the food, you need special licenses according to the laws of your hometown and your country.
So visit your city council or the relevant body, learn, asks your permission, and save yourself a lot of trouble in the future.
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