In Part 1, you have learned the “The creation of Look and Message“, and in this article we will focus more on delivering message to each and every particular clients/customer. In you missed the Part one, you can find it here (How to Build a Brand – Part 1)
Gain customer loyalty. Differentiate your Brand
- Link your message with a great product. If your message is fine, but you do not keep your promises, your customers will go elsewhere, and your brand will not stand out. But if your company offers what your brand promises, you will get the trust of your customers. In a short time, they will begin to spread the word about your quality of service, and your brand’s reputation will soon speak for itself.
- Make sure you associate your customers with your brand lines with what you are actually offering, too. For example, if you promise me that your margarita-flavored lemonade is the most refreshing drink on the market, but your customers complain that they routinely took a sip and were surprised that it did not contain tequila, there is something out of the way in Which is launching the product. You may want to change the name of the drink so that customers will not feel cheated when they try their product.
- Being transparent about your business practices is essential, too. Trust is a very important part of brand recognition, because of the need for your customer to feel as if they know your brand as an old friend. Let your customers see how you work, where your money goes, and what your true priorities are. Even if information is not always the best, at least it should be true and painted in the best possible way.
Carry out market research to find out who is serving. What are the age group and demographic of your main customer base? You may be surprised by the answer, so it is important to conduct an investigation to find out who is interested in the product you are offering, and how they are responding to your brand image.
- Consider running a focus group so you can test how your product is received by people from different demographic groups. Ask them to describe their perception of your product before and after trying it.
- Targeting a specific demographic is often more effective than trying to be universally attractive. You may find that you decide to narrow down your approach after knowing who is buying your product. For example, if you find that teenagers are the most likely group to buy your snack mix, you may want to change your branding strategy to make your product even more appealing to this demographic.
Make an analysis of the competition. Conduct research to find out what other companies are offering and decide how your company is different. Your brand should focus on the difference in what makes your product better than the rest. Finding that something special that sets it apart is essential because your customers have so many options that you will not even know that your product exists unless you stand out for it.
- You may find that a certain company has already copulated a particular segment of the market, but that does not mean that your product will not be of interest to a slightly different demographic group.
- If you find that the market is saturated with products, consider turning in a different direction. You have to change the focus of the brand or modify your product.
- Reacts with your customers. It is important to interact with the people who buy your product.Not only will they give you essential information on how your business could improve, but it’s a way for them to feel they know their brand and what it stands for. Represent the values of your brand in the way you talk and how you act, and constantly give your room to give feedback to customers and ask questions so that they have the opportunity to get to know and finally trust in the brand.
- Respond promptly to feedback when you receive it. If someone complains, make sure he or she is listening and solving the problem by addressing the person’s concerns.
- Avoid using automatic responses to emails. Try to make your business look as nice and friendly as possible. Let your customers see your enthusiasm and enthusiasm for your product.