Designing a logo can be a rather complicated task, it requires to have very clear the concept of the brand that we want to transmit to be able to translate it into a single image. Once this work is done, we must materialize it in the form of a logo, for this, I have selected 10 logo creation tools that will help you to design the perfect image for your brand or company.
The first step to launching a brand is to create your corporate image, for it is essential to design a logo that transmits to perfection the values with which we want to associate our brand. It may seem like a simple task but it is not, it takes time enough to establish an effective and coherent image.
What is a corporate image?
The corporate image of a company is your letter of introduction, it is the first impression that a customer or user is going to have a company or brand.That is why it is very important that this image is the closest to what we want to convey.Before elaborating it we must ask ourselves some questions
What are the values of my brand?
Elegance, style, class, simplicity, closeness … depending on your values you will need to focus the brand image in one way or another. The main objective of creating a good logo is differentiation, a serious mistake would be for the public to confuse your brand with another similar or the same sector.
In what sector is my brand framed?
It is not the same to have a presence in the marketing sector as in the beauty sector for example. Each one has its peculiarities and therefore we will have to adapt this image to what the user expects of us.
Who is my ideal client?
It’s another big question that we should ask ourselves. Sex, age, interests, status … Our logo or brand image must be totally consistent with our target audience, it should inspire confidence and seriousness. A logo little care will give a feeling of carelessness and unprofessional. Although it is not everything, a good image can open many doors.
Once we have answered these questions, we can begin to trace our logo in broad strokes:
Basics for creating a good logo:
It is demonstrated that simple logos are best remembered and highly recognizable, for this we recommend:
- Do not use too many colors , it is best not to use more than two or three
- Use simple fonts that are very readable
- Better if the image is flat , avoid gradients, 3D and shadows
Normally over the years the brands adapt their logos so that they do not remain too old, but we must try to make these changes minimal so as not to modify too much the brand image already created in the retina of our clients.
Follow the latest trends in design:
Like fashion, the design also has its trends. Try to adapt the color palettes and fonts to make them look current, but try to avoid something too flashy as it is sure to soon go out of style.We should look for a current but timeless “closet fund”.
Before defining our logo, we must be sure that there is nothing similar, and especially in our sector. Sometimes we think we have had a great idea and we have not even copied it, but as they say, the gunpowder is already invented, so we will have to make sure that our idea has not really occurred to anyone else.
We must think that the logo will be used in different formats and supports, so it is basic to play with it so that you can step well with all colors and can adapt to the format paper, web format, etc.
5 Tips for creating your own logo:
It is best to make this brainstorm between several people, several minds always think more than one. But first of all, I recommend that you do a visualization exercise, look in design books, on Pinterest or in any source or medium that you think may inspire you.Write down on a paper all the ideas and the answers to the questions about your company that we have raised to you in this post. Select the best ideas and check their originality.
Think about the color or colors most suitable for your logo
Color Psychology studies the effect that colors have on the perception of behavior. It is, therefore, important to know the meaning of the different tones and the relationship they have with the professional sectors. For example, the red color symbolizes passion, action, danger, etc. If our company is framed in the sanitary sector, this color would not be suitable as it would shock us much visually. We must select a suitable color palette, two or three colors that combine with each other. Once you establish your corporate color or colors, you must use them on your website and corporate stationery.
Select one or two fonts
Nowadays it is quite fashionable to combine two fonts to create a logo. I recommend that you use a simpler stick or without serifs as a base and another slightly more elaborate. If you choose this option you probably do not need much more for the design of your logo. Play with the position and size of both types to create a spectacular design.
Find a representative icon
If on the contrary, you prefer to use a drawing or icon that accompanies the name of your brand you can opt for a vectorized element. This image should be totally in agreement with the rest of elements like the color and the typography.
Make sure your idea makes sense and is well understood
When we work on an idea or concept for a long time, sometimes we lose the north and we are no longer objective. In this case, it is best to ask someone who has no relation to the project. In this way, we can make sure that our idea is clear and understood.
10 creative logo tools:
Once you have the concept, you just have to get down to work and materialize it into a good logo. For this, we can count on several options such as hire a designer, use advanced design programs such as Illustrator or Photoshop or use any of the 10 tools created logos we have selected. If you do not have much experience I recommend that you take a look at this selection and choose the program that is simpler.
1. Ease Logo
One of the best online design tools. To start using it just register. It has some advantages like its speed and its price, totally free. It is perfect to create a logo without any previous knowledge. But we must also emphasize some aspects against such as the limitation in terms of design and especially the rights, you will not be able to register the logo as an own brand.