Either because increasing the number of competitors, which is increasingly difficult to compete with large companies, or that there are fewer things to be invented, many people tend to think that business opportunities are increasingly slim. the truth is that business opportunities will always be present; markets constantly change, needs change, tastes change, habits and customs change; and thus new opportunities appear.

Even times of crisis (or precisely in times of crisis) can find business opportunities everywhere, some are clear and easy to identify, while others are somewhat hidden and difficult to detect.

Are these last opportunities which are often the most profitable, and we should try to identify and exploit; and to do this, we begin to know some ways to find business opportunities:

Identify needs

There will always be vital needs such as food, health or education, and other needs that will always appear probably not as urgent but equally are considered a necessity for consumers;for example, the need to use software, to use mobile phones, to save energy, etc.

The best opportunities often arise through the identification of these needs (whether vital or not), and that once identified a need that has not been treated at all or has not been addressed at all, it is possible to handle it through a business or a product.


Identify problems

As in the case of needs, a lot of business opportunities arising from identifying and addressing problems in people.

For example, the problem of the lack of security in a city could be an opportunity to create a company to help deal with this problem;for example, a company that provides electric fencing, video surveillance systems, security alarms, etc.


Identify wishes

Wants are those things or situations that people want to own or experience. Unlike the needs and problems, no matter of urgency, but also they represent an opportunity if they have not been paid in full or satisfied at all.

For example, people have the need to dress, but also have the desire to wear original, unique and original clothes, it could lead to the opportunity to create a clothing business meets that desire.


Analyze changes in the market

The market is changing at a dizzying pace, and thus not only change the needs and desires of consumers, but also changing tastes, preferences, fashions, habits and customs.

Always attentive to the changes occurring in the market is another way to find business opportunities;for example, changes in preferences for food in favor of healthy food, could lead to the opportunity to ride a health food restaurant.


Analyze trends

We can not only find business opportunities for being attentive to the changes occurring in the market, but also by identifying and analyzing the trends that occur in it.

For example, the trend is that more and more elderly people could be an opportunity to create a club dedicated to these people;or, for example, the trend of more and more independent women there could be an opportunity to create homes exclusively for them.


Talking to others

Finally, the conversations we have with other people (whether entrepreneurs, businessmen, customers, suppliers or any other person) can give us clues about business opportunities.

For example, we might ask what products they are harder to get, what products they would like there, what business would, what businesses think they are the most profitable today, etc.



is strongly seasoned and hard-working Graphic Designer with extraordinary creative thinking and project design abilities. With 7 years experience in print and digital, including art direction, web/mobile design and consultation, illustration, packaging and copywriting/editing for clients in fashion, pharmaceutical, furniture, automotive, food & beverage, design, hospitality, financial, broadcast and NGO. I love sharing ideas and writing articles.



This blog is kept spam free by WP-SpamFree.