Google is now part of Alphabet -
Google is now part of Alphabet -

In a move that has surprised and confused at all, Google is now a subsidiary of Alphabet, the new parent company of Google. 


So is. Google, a company that we all know, has been divided itself. What once knew as Google has now been renamed Alphabet (domain: ) with Sergey Brin and Larry Page (yes, the same founders of Google) as president and CEO, respectively. But Google, as a company, will continue to operate as a subsidiary of the new parent company. And whose CEO is now Sunder Pichai, as announced in this blog post .

In essence, both Larry Page and Sergey Brin have a more holistic view of Google, Pichai leaving to take charge of its administration, while both operating multiple companies under the mandate of Alphabet.

The idea? Allow Google to continue as such, focused on advertising (your main strength, Google is an advertising company first and foremost), search, maps, apps, YouTube and Android. And Alphabet used to the new company, to operate new businesses, supposedly covering all the letters of the alphabet.

  • Alphabet (the parent company)
  • B
  • Calico (focused on longevity)
  • Capital (investment)
  • D
  • E
  • Fiber (broadband internet)
  • Google (now directed by Sundar Pichai)
  • H
  • I
  • J
  • K
  • Life Sciences (working contact lens feel glucose)
  • M
  • Nest (products company that creates Internet of Things for the home, such as thermostats and security cameras)
  • O
  • P
  • Q
  • R
  • S
  • T
  • OR
  • Ventures (investments)
  • W
  • X lab (incubating new efforts like “Wing”, an effort of delivery drone Google)
  • Y
  • Z

The aim is to streamline to Google as a company, according to the blog post, leaving the rest of companies (they were before any part of Google) as separate entities, but as part of Alphabet. That is, let Sundar Pichai be responsible for a Google that focuses on the pillars mentioned above. 

In short, for us, users of Google products, nothing will change in the short term. All use of Google services that remain of Google. Only now this company is very much a part of a whole. And that everything is now called Alphabet.

is strongly seasoned and hard-working Graphic Designer with extraordinary creative thinking and project design abilities. With 7 years experience in print and digital, including art direction, web/mobile design and consultation, illustration, packaging and copywriting/editing for clients in fashion, pharmaceutical, furniture, automotive, food & beverage, design, hospitality, financial, broadcast and NGO. I love sharing ideas and writing articles.



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