Google launches the “Free 360 ​​degree video” with YouTube

Google launches the
Google launches the "Free 360 ​​degree video" with YouTube -

Attention AdWords advertisers! The latest marvel of video playback is now within reach of their campaigns: . Video-listings in 360 degrees within YouTube A special camera for three-dimensional capture and a good idea is enough to take advantage of this new increasingly popular format.

For those who just read about it, a few months ago YouTube added support for uploading and playing videos at 360 degrees, allowing the public a new immersive experience in the consumption of video content that leaves your hand control and review right and left of what you see.

A floating scroll wheel on the lower left part of such videos is the signal to indicate that the shift 360 degrees, in fact, is available because it works in both desktop and mobile devices (iOS and Android), going great until with content related to virtual.

Finally, the new ad format and had tried brands like Coca-Cola and Nike , but only now is available to the wide audience of users TrueView video ads present in AdWords campaigns. Sure, see in action the previous two examples is more rewarding:

  1. An ad with the celebration of 100 years of Coca-Cola bottles

  1. A Nike ad with Neymar Jr. and his new boots.

Again, playing in 360 runs in the web version and the YouTube app for iOS and Android.