How I Built A 6-Figure Business Following A Small Skill | Julia Kelly and Caricatures


As you can imagine, a simple skill or talent can become a profitable business if we begin to think like entrepreneurs. In fact, do not underestimate those little skills, not necessarily because we must save the world to make money. The advice that is often given to people who are looking for business ideas, “what are you looking good and so people are willing to pay. ” And the truth, with some exceptions, there is almost always a set of users willing to pay for one of our skills or talents.

This is the story of Julia Kelly , which has been gathered by Business Insider , and is another case of how in a simple way, anyone can make money and start your own business based on a small talent.
Julia Kelly began drawing professionally in 2010 when she was 22 years old. I had just started college after some years working and traveling. She had a part-time job as a graphic designer she combined with college full time, but during the summer she wanted to earn some extra money. On a whim, asked to be an artist of cartoons in an amusement park in San Diego.

She had never had any training in art, so he was quite surprised when I got the job. They paid the minimum wage, but she was happy to receive that payment and learn how cartoons are made, something she loved.

Her work in the park was temporary and ended when the summer ended. She thought of looking for a similar job as a cartoonist in another park but concluded that work 8.50 per hour was not for her. At that time, I had started to read authors like Michael Port, John Jantsch, Steve Slaunwhite, Ramit Sethi, and Brennan Dunn. She realized that caricature skills she had learned during the summer could translate into better contracts as a freelancer if properly learned to sell itself.

That is, she could turn that skill and passion in her own business. She began to look at other cartoonists on the Internet and saw they were charging $ 100 per hour, so that figure became their hourly rate. She went to local schools asking if they had some kind of event where they could hire her. At that time, she did not even have a website.He got some contracts that way and that’s when she knew to be a freelancer could become something interesting. Her younger brother created the first version of its website and began to implement some search engine optimization (SEO).

Through a combination of people finding your website and referral site, the business began to grow slowly. She continued drawing caricatures contracts and forth until 2011 when it raised $ 7,000 in less than a year, and in 2012 met nearly $ 25,000. In mid-2013, she quit her job as a graphic designer part time and has been supporting herself as an artist independent caricature since. In 2014, the business beat $ 100,000. That was the result of momentum on several factors: the establishment of relations with organizers of events, higher search engine rankings, repeated clients, and increasing their rates.

She also had the opportunity to increase revenue by hiring other artists for events, since she could not handle it.Given that she was still a full-time student and only focused on the business one or two days week, this kind of growth was quite unexpected for Kelly.

Never thought I could maintain itself entirely through the cartoons, let alone come to have a business with revenues of six figures.

Once realized the growth potential of your business, chose to live a life in the cheapest possible way and so reinvest a good part of the revenue in the business: a great web developer and a good web page, a part-time assistant … etc. She took home about 40% of total revenues in 2014 after paying independent contractors and reinvestment in the business.

Currently their rates range from $ 150 to $ 250 per hour, depending on whether the customer chooses regular or digital cartoons. The average contract is around $ 450 for regular cartoons and $ 1,000 for digital television, where cartoons are drawn on a tablet, projected on a large screen, printed in color on the site, and are available for download online.

As the work was too much for herself, has hired a virtual administrative assistant who has handled the e-mail communication, billing, scheduling, and reservations. It has also helped him to have a large network of artists who work outsourced to them when they can not make an event in itself. Today, as the business has expanded, works with about 8 or 10 artists in several states.

One of the things that advise people who want to start their own business it is to have patience and feel comfortable because the sale is Very hard to top. “The feelings of discomfort only disappear after take action, not before. Getting over your initial sale fears is the hardest part. Once you get some momentum, successes start come alone. Do not give up before you start.

” To Julia Kelly, 2015 looks set to be a great year. In May, this year had revenues of $ 21,000, the best month since he started his business.