At the beginning of the 20th century, the technology budding known as Radio broadcasting brought a new sense of community and an era of instantaneous communication the general population. The two – way radio followed in the footsteps of the phone, allowing instant communication of to one between the parties, while emissions from public and commercial radio broadcast They provided information on a massive scale. The importance of radio to the public may be diminished from the past, but still an important part of the structure of media consumption.
Prior to the advent of radio, the primary source of information came through the newspaper, featuring news means that were far from real time and in some cases even days apart. The importance of radio to the public was unparalleled throughout the “golden age” of radio, roughly the 1920s to the 1940s pictures iconic families gathered in front of the radio, listening intently to entertainment , sports and news programming, providing a living knowledge of the magic of the radio broadcast. At that time, there was no rival to the immediacy of the radio signal. It was transporting listeners to the front line of World War II and not least, reported in the cities of everything from the immediate election results to sports scores.
Its importance decreased slightly with the advent of television broadcasts. Families are gathered in front of the radio, television became popular election. But even if the disappearance of the radio was expected, the average showed amazing survivability. The radio continued to thrive, so until the end of the 20th century, largely due to its ability to be instantaneous and local levels and also to foster a sense of community. Radio operators understood this advantage and secured the loyalty of the listener, providing significant coverage of vital information, such as weather, traffic updates and sports high schools and universities.
With the advent of new technology, the Internet, radio is facing a competitive challenge to remain at the forefront and crucial to their listeners. A key advantage is the car. No other medium offers the same level of free access and easy to use in the car and the radio. This positive aspect, almost alone, helps support the importance of radio in the audience.
In the United States, the Federal Communications Commission licenses to broadcasters often small radio, low range and community. These operations, sometimes with broadcast signals covering only a few square kilometers, are intended to provide public service broadcasting to a specific community. Usually managers are volunteers from the community and operating profit.
A study in 2009 by the Council of Research Excellence (a consortium of researchers representing advertisers, agencies, networks and cable companies) called “How to use radio adults and other forms of audio,” found that broadcasting it remains the dominant form of audio consumed at home, work and car. “The spread of Radio reaches the person between 18-34 years equivalent rates of the adult population in general with 79.2% of younger adults who listen to the radio broadcast with an average of 104 minutes day among listeners, “the study reported. So while the radio is facing different challenges, it remains a means of great importance to the public.