Today, the story of the “i” preceding the name of Apple products are still citing in companies “naming” which are companies looking attractive names for products of the companies.
Although there are many rumors about where can come the “i” of iPhones, iPod, iPad, iWhatch, iTunes … what better to turn to the person who had the excellent idea to distinguish and associate all the different products to the same companies.
Apple in this case Some rumors say that “i” is due to the genius of Apple design star, Jony Ive , while others believe it was a sudden idea of Steve Jobs that came to him in a moment of inspiration. But neither one nor the other.
The idea of “i” was a very elaborate work for an advertising agency and was about to be discarded by Steve Jobs, which would have made the iPhone probably had a different name today.
Ken Segall account that Steve Jobs was looking for a name for the Mac in 1997, “a computer that was unlike anything I’d seen before,” claimed Segall. Such an innovative and revolutionary product. But he lacked the name, so that Jobs called the advertising agency he worked for, to get to work on it. Jobs put one condition:
the name must include the word “Mac” .
He also told the team of advertisers, led by Ken Segall, that if they found a better name, the system “Macman” would be called.
A Jobs did not care to recognize that the idea Macman name had been recalling the legendary music player Sony (the famous Walkman).
To Segall, that name was appalling, besides the obvious gender connotations posed by the “man.” Segall team began work on a long list of names for the Mac, and after a sieve, finished selecting their five favorite names where the absolute favorite was the iMac. It was a simple, easy to remember name, and where “i” spoke volumes for itself.
That “i” conveyed that I was a Mac ready to enter the world of internet, and could also be associated with “individual “and” imagination “. Although the team Segall did not know that Apple would end manufacturing as well as computers, tablets and mobile phones, yes they thought that this “i” could be used for other products in the future.
The problem arose when they presented the name Steve Jobs, who did not hesitate to tell Segall “. All these names are hateful I like Macman You have a week to look for another name, or the final name will Macman.”. Advertisers set to work on new names for presentation to Jobs, although Segall recalled the words of a wise old advertising:
“when you have new ideas to share, always and you are free to resubmit the old” , so besides looking for new names for the Mac, Segall again include the name iMac as favorite. And again, Mr. Jobs did not seem good names, but on this occasion he said.
“Well, I still do not like iMac, but at least this week does not seem so hateful Only We have two days, and I still think Macman sounds much better. “
During those two days, Jobs was asking everyone in the company what they thought the name iMac, and even made to put the name with screen printing on one of the computers to see how it was. Once the name was put on a iMac computer, he decided to choose it.
That “i” would become one of the most important elements of the Apple brand .And it is that only see a product whose name is preceded by the “i”, you know you’re in front of an Apple product. Then came the iPod, iPad, iPhone …. and the day you see the name “iCar” will not have any doubt that you are in front of a car manufactured by Apple.
The opposite philosophy of simplicity in Apple, it would Dell system company to naming their products: Inspiron, Vostro, XPS, OptiPlex, according Segall names are very impractical, because every time these companies added a new product to its portfolio, the name of that Product should open a hole in the vocabulary of consumers.
Simplicity is uniqueness. Ken Segall , who ended up writing the book ” Simple Incredibly, the obsession that has led Apple to success “, explains to some extent the power of simplicity not only for products but for something as simple as a name, a brand, a logo … that a product has a simple name and easy to remember, it does not guarantee success like you does not guarantee success studying a race university, but increases the likelihood of success, Segall explained in his book.
Humans are programmed to identify products with simple words. If you ask for more, you can take a big miss. Also, much of the success of Apple has been having a narrow range of products. While most computer companies have a wide range up to 15 different products, each with different prices and different apparent profits, Apple focused on making a few products, so that at that time, Jobs after his return to Apple, and made it very clear what his position on products: notebook users had personal, professional notebooks, desktop computers personal and professional computers.