Your Blog is Your Income and Your Post is Your Wealth!
A sponsored post is one of the best methods to make money online blog posts and expand your network.
As a blogger, working with brands that you love is not only a great way of generating revenue: it is also a fun way to build relationships, increase your readership, and share useful products and content with your followers.
But how can you work with brands being successfully blogger?
People often ask me this question, frequently, and rightly so: there is no comprehensive information on the Internet about how to work with brands to grant us a sponsored post to our website.
Whether you are the owner of a small blog just starting or a website that is growing, in this article you’ll find a guide to working with brands that will help you get more traffic, more money, and position yourself as an expert in your blog.
Read on to learn step by step:
- What is a sponsored post and how it can help you grow your blog?
- How a sponsored post work?
- How to get sponsored posts to generate more revenue?
- How much to charge for each sponsored post?
What is a post sponsored?
A sponsored post is an article that a blogger writes and publishes on his blog to promote a brand or specific product in return for a previously agreed amount of money or an “exchange”.
When it is agreed that the brand pays an amount of money, the blogger writes article for that brand or product to get his readers to know about that brand and so the company can reach more customers.
If it’s an exchange, it may be to publicize the brand through the blog, and in turn the brand do the same for the blogger / website promoting it on social networks and other platforms.
The exchange technique is often used when a business or blog is starting, and you need to advertise to start attracting more visitors and grow.
How does a post sponsored?
The performance of sponsored posts often basically the same in all cases:
- The brand contact several bloggers to write a post sponsored on it or one of its products and thus make an advertising campaign. But it can also be the case that is the blogger who own brand contact for this collaboration.
- The blogger receives the proposal (or in the opposite case, the brand received the proposition) and accepts it if the conditions are as desired.
- The blogger has received the proposal to write a single article (NO COPY) on the brand or product, and publishes it on website / blog, social networks and other platforms.
- Thus, brand or company that goes directly to the audience you want through blogger as an intermediary.
Although a simple process, there are certain requirements that you, as a blogger, you must comply.
If you have a blog where you write about recipes, do not expect a technology company to contact you because your readers will be interested in gastronomy, not in the last iPhone has been released.
It is also important to have some visitors; if you just throw on your blog last week and only reads your mother, your brother and your best friend, the chances that you contact a mark or accept your proposal to collaborate with them are very low.
So, do not think that the opening day of your blog you are going to have rain deals Sponsored posts: this is something that will get gradually as your blog grows.
How to sponsored posts to generate more revenue
When you’ve grown a little your blog, it’s time to get sponsorship by manufacturers to gain recognition and more money as well. (by saying blog grow I mean, the age of the blog which should be minimum 6 to 9 months where up to these months, your traffic/ visitos must reach at least thousands hit monthly)
If brands contact you to offer collaboration, great! But if they do not, here you are the steps to get them to work with you and pay for sponsored post on your blog.
1. Develop your blog and focus on creating an audience
As I said in the previous point, before you even begin to work with the brands you’ll need to grow your blog to have some sort of hearing.
Yes, you’ll have more advantage if you have a larger audience, but most brands also seek engagement, not just numbers. The engagement is the commitment that readers have a blog with blogger.
It’s like your readers to interact with you and your blog.
For example:, if you have many visitors, but few read and comment on your articles, share your posts on social networks, and if they don’t trust you or they don’t care what you write, this means that you don’t have engagement with them.
So, although you only have 100 readers on your blog, if they faithfully follow and are committed to you, the marks will be interested in you and your post.
But this compromise also depends on you. If a brand visits your blog, and makes sure that you do not answer to comments from your readers, you only publish your articles on Facebook and Twitter automatically, and you do nothing else, certainly they will not offer collaboration.
So, in my opinion, you need about 3,000 page views every month to collaborate effectively with brands. If not, it is best that you work a little more on growing your audience and monetizes your blog in other ways while .
2. Create a Cover Letter
A cover letter is a document that presents everything that a sponsor will need to know about your blog. It is essentially a resume, but for your website.
This letter should list several things, such as topics/niche/categories you have in your blog, statistics, collaboration options (sponsored posts, product reviews, ads in your articles …), etc.
It is essential to make a good impression and get more (and better paid) collaborations.
3. Make a list of brands or products that you like and that fit the theme of your blog
An important part of getting a sponsored post is to make sure that the collaboration fits well with your blog. It is not good that the sponsored content in your blog stand out as an advertising too obvious.
Ideally it looks like a natural item – not forced – mixed among all your other items normally you write.
That way, you’ll keep giving your readers good content highly relevant (which is what your audience reads), and also in that article you will be publicizing the brand and its products in the most effective and organic way.
Therefore, when you make your own list of brands that contact to make a sponsored post for them, you also have to think of your readers.
- Think beyond: it may feel inclined to want to reach large companies; however, there are many smaller brands and businesses to launch that will be much more willing to work with you. They are also often much easier to achieve because no contributions have to find both a contact person to present your proposal for collaboration.
- Do not forget to digital companies: Maybe your first thought is to get to brands that are already established and have a physical product to sell; but companies and online businesses also need exposure! For example, companies selling plugins, graphics for websites or mobile apps should also be taken into account (if they fit with your theme).
4. Contact Brands
Once you’ve made your list of brands that you want to collaborate with a sponsored post; it is time to contact them!
This will be very easy. Today, 95% of companies have their own website. So look it up and see if there is an email address to which direct you or have a contact form to send a message.
Something you should bear in mind is what kind of message are you sending them.
You know a person that you do not know, calls attention when you send an email? Be aware and you head to them by their own name.
When you send an email to the person in charge of a company saying things like “attention to whom it may concern” or “for the team in such a business” sounds very impersonal, and most likely will not read your email and will delete immediately.
So if on the website of the brand you can not find the name of the person it is best to look at Twitter or Facebook.
Send a message through one of these two platforms, and ask them to tell you what is the name and email of contact person responsible for carrying advertising issues and partnerships.
5. What to include in your first mail contact
Mailing your first contact is crucial for collaboration, especially because they get a dozens of hundreds of such emails daily and perhaps will not read.
My best advice? Write a short, descriptive, and direct mail. Do not add whole paragraphs talking about your blog. Just keep it short and send them a document of at least three pages to be downloaded.
Make your email have only a few sentences and testing in this format:
- An introduction to you and your blog topics (1-3 sentences).
- Why do you like the brand or its products (1-2 sentences).
- Mentions that you want to collaborate with them and why your blog is great for this purpose (1-2 sentences).
- A call to action, such as “Would you like to know other ideas that I have to work together?” (1 sentence).
- A link to your letter so they can download it from your blog or link to your site so that they can have a look at your blog.
Give the brand more or less to see if they answer immediate or in a week; if they do not respond, send a reminder message. Most brands will answer your first email, and when they do, they will be glkad to listen to your ideas.
In those following post it is when you already have the opportunity to send longer texts better explaining your proposal for a sponsored post, and show them why your blog and you are the ideal candidates to promote their products. Simply, give more details about your blog and aims after you get a respond from.
How much you should charge for a sponsored post?
The amounts vary depending on the theme of your blog, your visitors and the quality of your articles and the (national or international) geographical level/traffic/visitors you have reached.
But as a guide, these are approximate rates that are often now charge for a sponsored post.
- $ 0: here is a simple exchange and usually do when your blog is still taking off. The brand will leave you to try one of their services or will send you a free product. Even if your blog already has a good base of visitors, there will be companies that will let you use their free services (payment program, they pay the price for your domain, or any other expenses that you blog has and/or etc.) in exchange for them to write sponsored posts.
- $ 50: This is the price that is usually offered when your blog already has some visitors and followers on your social networks, and is usually paid in exchange for a not very long article in which is summarized a details about the brand.
- $ 100: this is usually the standard price offered by a post sponsored most blogs that have good views each month.
- Between $ 150 to $ 300: these are the prices paid for a single article on a blog. It is paid to blogs that have many views, with good quality items, which are already known in its theme. It also increases the price If you have a large number of followers on Twitter and Facebook to interact with your posts.
Do you have more questions about working with brands and writing a sponsored post? I’ll be happy to answer your questions if you leave in a comment below!