There is no doubt that both sound and music are two indispensable tools that we must rely on to create a corporate video. And it is that a melody can make a normal video becomes epic thanks to the mixture of the images that the viewer is watching and the audio that is listening.If we focus specifically on the music that accompanies our video, we must take into account that this helps to attract the attention of the viewer and helps us convey the feelings we seek to reach users. However, if you’re not sure how to choose songs for your business videos, we can achieve the opposite effect, making a great video a complete disaster.
We know it and for that reason today we are going to share with you some tips that you must take into account when choosing music for corporate videos. THERE WE GO!
1. YOU MUST KNOW WHAT YOU WANT TO TRANSMIT
The goal of creating a video is often to appeal to the emotions of our viewers. To leave him indifferent will not help us at all. The music provokes emotions and reactions and if we manage to combine it perfectly with the images of the video, we will achieve that the effect multiplies by a thousand. In this way, we ensure the success of the multimedia campaign that we undertake.
2. CHOOSE THE RIGHT TONE
The complete melody is important, but the changes of tone that occur during the same must also adapt to the images that appear before the viewer. You can convey feelings through it, making you feel different emotions throughout the viewing of the video.
3. SELECT A GENDER FITTING WITH THE VIDEO TYPE
The genre that we choose must adapt perfectly to the type of video that we have made and that does not break with the schemes of the same one. It is true that sometimes we can break the rules, but it is more difficult to hit in these cases.
4. THE QUALITY OF MUSIC IS VERY IMPORTANT
It is preferable not to put music to put a low quality. Investing a large sum of money in a video and then setting it with a bad song is something completely absurd and that distances us from success. We need a song that, besides being well produced, is good. It would be great to try to find out what it is that your target audience likes to get easier on them.
5. ADAPT THE VIDEO TO THE MUSIC
All songs have their own rhythm, up and down times that should go hand in hand with the video footage so they do not look dishevelled. The idea is that it does not look like the music is filling, but it brings a meaning to what the viewer is seeing. In this way, the public will better capture what you see and remember it later.