While managing an online store, you should always be accompanied by a good content strategy. But what does this really mean? Everyone knows, and should know by now the important role of content in SEO positioning of a website. Well, when it comes to a web of e-commerce this role is especially very important. I mean, extremely important. The content marketing can serve to inform about your products or services, and also to generate sales, capture leads and engage your audience and one more – to create a loving sphere for your branding. Here is 10+ tips on how to use the online content marketing successfully.
If you don’t understand much, I suggest to go through the videos which will be attached at the end of this article.
1. Conduct a quarterly report of all the content that is generated around your website.
Google Analytics allows you to analyze and deepen the content you have and any problems you need to solve, for example, or that duplicate content that can be expanded or upgraded.
2. Marketing content = Give, give and give some more.
If you’re trying to sell a product without any content, eventually your project will fail. The goal is to offer your customers the greatest amount of unique information as possible. You can as well help them to make an informed buying decision and build an essential confidence when buying online. Take the opportunity to demonstrate your expertise and product knowledge.
3. Do not let the of way the importance of maintaining the “fresh” content.
Today is not enough to publish lots of content and leave them to their fate. Timely update schedule is the best way to ensure a fresh and relevant content for search engines. In general, for an online store should be scheduled monthly content updates on the home page and every three months category pages and important products, but always depends on the size of the web.
4. Keep an eye on your competition.
This allows you to identify gaps in the contents of a given sector, taking advantage of the opportunities that eludes them. But above all, it is a great source of inspiration for new ideas.Just be sure to put your point of view.Nobody likes to be copied.
5. Never underestimate the importance of user-generated content.
63% of customers are more likely to make a purchase from a site that has comments from other customers. It is also one of the best ways to generate unique content. This type of information is something that many users wait before making a purchase online. Entries play a key role in the conversion process Store.
6. Content is as important as the textual visual content
Although many are aware of the importance of visual content of its online shop, it is often overlooked. High-quality images and content of creative video is the only thing that will serve to show the product quality, increase conversion rates and differentiate yourself from the competition.
7. Do not forget that you are writing for people.
Adopting the tone to your target audience plays an important role in the whole conversion process – from the first click to final purchase.For example, if you sell toys, chances are that your target audience are parents.Do not forget to think of them while writing to sell online.
8. The goal increasingly important descriptions in your online store.
A meta description is a brief summary text serves to describe what it is and that includes a particular product or service. Often we focus on “advanced” techniques of SEO, ignoring the most basic and important.If the goal of your online store descriptions are not convincing enough and fail to capture the attention of users it is likely to leave before making your purchase.The updating and optimization of meta descriptions should be an essential part of a marketing strategy content.
9. Mentioning other products, be sure to incorporate contextual links.
This always results in a quality indicator for Google. Enter links to other web sites through contextual links, it is particularly useful in a web of electronic commerce. What should be done is to link the content to similar products in which consumers may be interested.
10. Having a blog is one of the best ways to promote content.
Many online businesses paragraph leave the link to your blog as irrelevant within the web itself. This is a mistake. The blog should serve to feed the search engines with fresh content on a regular basis. However, we must not forget that this content can also be useful to know before making a purchase, to provide confidence and value to the customer. Links to interesting articles from the pages of products or categories increase the conversion ratio, sure.
|The book that I suggest every Blogger and Web Masters to read.|