Have your site Appear on Sponsored
Search Engine Searches
Search engines like Google and Yahoo offer you the option to pay for having your ad appear in sponsored search results section via pay-per-click advertising. The principle is – the more you pay for each click, the higher on the list of ads you get. Unlike with the free search results where you have no control over your rankings, it is entirely up to you how much you wish to pay to have a position in the results list.
Target better your audience through specific keywords
With the paid programs, you choose important keywords, related both to the search of your targeted visitors and to the content of your website, and bid on those words. This allows you to advertise your site specifically to your targeted visitors and thus have a high return on your advertising costs.
Have your site indexed faster for free search results
If your site is quite recent and you have submitted it to the search engines, but they wouldn’t index it just yet, you may take advantage of the paid programs to have them crawl your site faster. The success of these paid advertising programs largely depends on the budget you wish to spend. The good news is that money makes it all – you can buy great exposure and lots of clicks without doing anything else. However, it is important how successful your ads are as the more successful they are, the lower the cost per click will be for you. This means that you should consider optimizing the content of your website so it is relevant to the search of your visitors.
Google Sponsored Search
Google Sponsored Search Programs
Pay Google to get clicks from relevant search results!
Google has very effective paid advertising programs that you may consider for your website promotion – Google Adwords and Google Adsense.
The Google Adwords program is a form of paid advertising. You pay to have your ads displayed in sponsored Google search results and/or on randomly chosen relevant websites. The Adwords system is quite simple. You select a bunch of keywords that you think are relevant and important for your traffic and decide how much you wish to pay (bid) for each visitor that comes from the ad. The trick is that the more money you wish to pay on a certain keyword, the higher in the search results your ad will come up.
The Google AdWords program requires a minimum activation deposit of only $5. Then, you pay only for the clicks you get. You can control your spendings by determining a daily budget for your ads. The most common payment method in Google is the post-pay, which is, you are charged after you have accrued clicks on your
Adsense Program allows you to display Google ads on your website and get revenues from advertisers. The ads are relevant to the content of your website and are filtered by Google. The application for Google AdSense is free and you only need to paste a simple HTML code in your web page’s source to have the ads displayed. This program does not help you promote your website, but it helps you earn extra revenue.
Yahoo!Bing Sponsored Search
Yahoo Sponsored Searches
How To Get Paid Ads on Yahoo?
Yahoo!Bing Search Ad Listings Program is the paid advertising program that will help you promote your website in sponsored search results. The program allows you to select a number of keywords that you think are relevant and important for your website and decide how much you wish to pay (bid) for each visitor that visits your site through the search results of these keywords. The more money you wish to pay on a certain keyword, the higher in the search results your ad will come up.