Rainy days have always been associated with states of sadness, depression, loneliness, grays and blues, however, the sun is joy, flowers, colors and children running and playing. But this is about to change, at least in South Korea.
A group of designers in South Korea, with the support of Pantone, a design studio, want to change the perception of people about rainy days, more when the annual monsoon season, a weather condition that causes rain daily for a period of about three weeks. For this, they have created a series of giant paintings that appear only when the floor is wet.
‘Project Monsoon’: bringing color to the wet streets
By using special paint hidrocromática, which remains invisible until it gets wet, the creative group decided to create a series based on Korean culture, with motifs related to the water, where the emphasis is on movement caused illustrations by flow of water, such as rivers, thus creating streets full of color and life during rainy days.
The ‘Monsoon Project’ has brought this hidden and full color art three of the most important streets of the city of Seoul, where the idea is that during the monsoon season of 2016, most streets are incorporated into the project, which also is will launch tools like an online map to see where the streets are located, as well as augmented reality application for mobile phones, which allow us to see how the street looks full of colors, if at that time is not raining.
The project has drawn the attention of the international press , as well as various schools such as the School of the Art Institute of Chicago, as well as from prestigious institutions such as the Department of Art and Design Britons (D & AD), of those who have received two awards for innovation and implementation of art in the urban landscape.
This has caused some companies, advertising mainly are interested in this technique, they think and to implement the following year in various cities around the world.