Want to know exactly what the PageRank and how to improve it to get more organic traffic?
If you are not an experienced webmaster, do not worry, you’re in the right place, because this is a super simple and practical guide for beginners.
In this post I will explain what PageRank is, why it is so important to work on this aspect of optimizing for the search engine and what strategies can be applied to improve.
In the first part of “SEO for Beginners”, we concentrate on those points relating to the “On Page Optimization”, ie everything you can do in and through your page, so Google to evaluate your site, positioned in a good place in the ranking.
In this second installment, we will do focus on the other part of the structure of SEO: the OFF page optimization, particularly with regard to PageRank, as indicated in the title.
1. What is off page optimization? What role does the PageRank play in all of these?
Off page optimization involves work on those external factors that directly impact: the reputation, authority and relevance of your site and content. These external aspects, are what matter to Google to assign a score and position of your page in the search engine.
1.1 What is PageRank and what role it plays in Off page optimization?
The PageRank (PR) is the # 1 factor (over 200) using Google, for determining the ranking of pages in the search engine.
It is a numerical figure that works with a scale of 1 to 10, 10 being perfect score, which serves to express the importance, relevance, validity and reputation of your site. These above aspects are consolidated and built taking into account the number and quality of links pointing to your page.
In addition to the volume of links, PageRank algorithm also considers the origin of each, quality, reputation source mentioned that among other dozens of aspects that influence the PR, and we shall see. –
1.2- What it is and why it is important PageRank?
Basically, the idea is:
The better PageRank, the more likely you’ll be on the top of the search engine results, which translates into greater visibility and more chances that people do click and enter your content. This means that you will get more organic traffic. The more people on your site, the more money you make.
Recall that in addition to the organic traffic, there are other types of traffic:
- Pay Per Click (PPC) : traffic through advertising (it costs money).
- Referral Traffic : entering through links that have been referred from other sites.
- Direct Traffic : When the user types the URL of your site directly from the address bar.
2. What is the key factor for higher PageRank?
The aim of the optimization and upgrading of PageRank, is to obtain as much external quality links that point to your site organically “called as Backlink“, ie non-payment, or false, or spam.
Read on, because later on I will show you various tactics to get backlinks (external links) and improve PageRank.
2.1 Then: why is it important to have a large volume of external links or backlinks?
Google believes that the more linked is your website, it’s because you’re doing something good. For them, it is a sign that people like what you do, they find it useful, quality, relevant, and therefore must have some authority or be a reference in the area in which you specialize, so it is that people cite your page or content.
Precisely for this reason, aspects such as reputation, authority and relevance, make sense in the concept of PageRank.
To avoid frustration or anger with Google, it is vital to clarify the following: reputation is not the same as popularity. You can have a popular site very popular, but low PageRank. Why?
Well, pay close attention to the following example which gave Matt Cutts (Director of Google webspam area), to show the difference between popularity and authority-reputation:
PageRank is not a measure of popularity of sites. If you are looking for sites that are popular, for example, we can say that *** sites are popular, but people tend not link these websites. Moreover, you can take some government site: you may notice that there is a ton of people visiting these websites, but if there are many, what if those sites are linking to.
So we can say that in a sense, popularity is a measure of where people go, while PageRank is a measure much more closely linked to the reputation of that where the people are linking.
3. Factors that affect the ranking of Google.
Every two years, the site Moz, an authority in the field of SEO, is conducting a study through which, try to better understand the algorithm of Google, and know what factors and features present in the pages that tend to be in the best are positions of search engine results.
In the table below, you can see, in order of importance and weight are the key factors are:
To compare the results of Moz, we show another used work Searchmetrics, through which almost reach the same conclusions:
To spend on clean these data, we must focus on the following insights:
1- The number and quality of backlinks. (external links pointing to your site), remain extremely important for the ranking
2- The social cues continue to strengthen as weight factor for ranking
3- Quality and relevant content (context), remains a key factor, and important in building authority, reputation, and consideration of relevance.-
4- The importance of keyword in the URL or domain, he has lost relevance.
These studies confirm what Matt Cutts said, explaining why link building and getting backlinks, remain the key to achieving greater visibility and organic traffic:
The links are still the best way we have found to discover how relevant and important someone or a website. Perhaps in time, social media and the authorship, or other marks, give us more information on that.
Therefore, these 4 insights, social media tends to settle as the most powerful and on which, yourself can work to improve your pagerank. Why? A good presence on social networks contributes to the positioning of your brand and functions as an excellent distributor of your content through likes, shares, tweets, retweets, +1, reaching bloggers and other influencers who are relevant if you do definitely want to share that quality information with your audience.
So you must not only work on creating amazing things for your brand, but, must first undertake a powerful campaign of distribution of content using tools like Postcron to increase your presence on Google+, Facebook and Twitter and make sure your content get as far as possible.
4. The importance of your reputation and linkjuice.
As we mentioned, each site should work to consolidate and have a high reputation, as this will directly impact on PageRank, so it is something that should be cultivated and maintained.
When a page related to your same category, with excellent reputation, relevance and authority, place a link pointing to your site, for example, transferred part of the reputation it has, to your site, meaning they will be less ” juice reputation “is available to transfer to their own links. (Don’t worry if you are confused. I have attached a video which will explain you all of these)
Look at how the juice (links) full of reputation, is transferred elsewhere:
Therefore, whether you have a page with high or low PageRank, you should take care of what you have, and manage well your “reputation juice” to save enough for your own links.
You must continue to work hard on the quality of your content and site, so you have more chances to other important websites, we consider useful and relevant to name you, so you can get more points, or juice heavier, which influence so determining, in your PageRank.
If you want to know and control your PageRank, you can enter these sites:
5. Domain Authority: the other side of PageRank
Domain Authority is the algorithm developed by Moz, which as we said, is one of the most authoritative sites worldwide in the field of SEO, which predicts how a website will perform in search engine rankings, based on its reputation.
The Domain Authority over 40 signals used to determine the score, but the two main ones are: the quantity-quality backlinks you get from other sites, and how much authority they have.
The DA is an ideal to compare one page to another, or control the strength of your website over time indicator. The DA uses a logarithmic scale of 100 points, ideally, reach 100. You can access the DA and measure your site from here:
Therefore, if you get a high score of DA, it means, that also will be very close to being well positioned in the scale of Google PageRank.
6 Tactics to improve your DA and PR
Since these two are quite similar measures, we propose a “unified solution” to improve both, the PR as DA, through the following list of tactics, without a Webmaster, you yourself can do.
1. Make cleaning bad links:
Although it is a task usually undertaken by webmasters, you can consider starting to do it, tracking through Google, if you appoint other pages. If they have low or bad reputation, then you can ask that remove your link from their sites.
2. Become good backlinks:
How do you do?
2.1- Produce high-quality content and relevance for people to find your site and content linkeable.
2.2- Share your content on social networks, as they are another avenue for the redistribution of your links, and also through this tactic, can accumulate likes, and retweets +1, which function as social cues that add points to your reputation and therefore your PageRank.
2.3- Participate actively in communities and forums, to share quality information and relevance. It is a way to place your links and getting your content or site, to others.
2.4- Create, develop and enhancs relationships with influencers, bloggers, consultants and editors. In every industry, you must already know that there are a number of “characters” of reputation, people listen and trust word.
2.5- Submit a profile on Wikipedia and other directories, so that people can find you through different channels which also possess high reputation.
2.6- Guest Blogging: although it has been discredited practice, due to the generation of poor quality articles, which have become spams (since they were used to place links), Google has failed to encourage this tactic, but if you assured that you can create a guest post high quality, and that is relevant to the context of your area, then go ahead.
2.7- Promote images and videos through infographics, photos, presentations, webinars, came videos. Youtube adds a lot of weight and reputation.
2.8- Make quality input through comments on other articles or sites where you can mention your link.
To account from now on:
This has been a very quick and basic overview for the items or yes you know about off page optimization, especially those related to PageRank. These tactics to improve it, are within the reach of your chances, and you can take now, therefore, keep in mind: everything you do to improve your reputation and authority, will positively impact your PageRank and domain authority. Remember that to generate relevant content, quality, and make look good to the person who has decided to cite your content and / or content, is the most powerful factor, as it will be the engine that will make the whole structure of links becomes operational and grow.