6 TED Talks that will help you Tell Better Stories | Brand & Business, Culture, Life…

Elif Shafak The politics of fiction TED Talk TED.com

In this blog, we love storytelling and its application to presentations. Recently, in TED they made a selection of six of their talks by teachers of the storytelling, which will surely help you to tell better stories. This article is inspired by “The Power of Storytelling when it comes to Creating a Brand

1 Chimamanda Adichie: The danger of a single story

Our lives, our cultures, are made up of many interrelated histories. The novelist Chimamanda Adichie tells how she found her authentic cultural voice and warns that if we only hear a story about a person or a country, we run the risk of falling into serious misunderstanding.


2 Isabel Allende tells stories of passion

The author and activist Isabel Allende talks about women, creativity, the definition of feminism, and of course, passion.

3 Andrew Stanton: The Keys to a Great Story

Filmmaker Andrew Stanton (“Toy Story”, “WALL-E”) shares what he knows about storytelling; Starting from the end to the beginning.

4 The Mysterious Box by JJ Abrams

JJ Abrams explores his love of the hidden mystery, a passion that is evident in his films and TV series as Cloverfield, Lost and Alias, until his magical beginnings.

5 Elif Shafak: The politics of fiction

Listening to stories expands the imagination; Telling them allows us to cross cultural barriers, to embrace different experiences, to feel what others feel. Elif Shafak builds on this simple idea the argument that fiction can overcome identity politics.

6 Scott Mc Cloud on comics

In this essential look at the magic of comics, Scott McCloud offers a presentation as in a cartoon, through color, childhood fascinations and imagined futures that our eyes can hear and touch.