The world of Social Media is almost as infinite and mysterious as the Internet. For that reason, you need tools that help you organize on how you will communicate your message and sell your products through social networks. Data analysis, statistics, scheduling monitoring posts and threads combined to give you assistance in your job as Community Manager. Here are the best applications for managing social networks.
With a very simple interface, Google Alerts sends you a notification every time your page/web/name is named on the Internet. All you have to do is put the name of your company/web in the Search Query section, configure and enter; the result which will be sent as an email alerts. Best of all, it’s free.
Talkwalker is an application that provides a set of tools to measure campaigns in social networks. It serves for monitoring of interaction with the public, discussion of the wishes of consumers and complete reports on activities not only in your network but also on the market in which you participate. The site has a free trial version. It also has a system of alerts to give free competition to Google Alerts.
TweetBeep is version of Google Alerts for Twitter. This free application notify you whenever your brand is named in Twitter. Upon entering the My Alerts tab, you can choose your search criteria and receive alerts.
If you put the name of your company in the search bar of SocialMention, a list detailing of all the time that was mentioned on the Internet appears. This application includes statistics that allow us to conclude whether the reference was positive, negative or neutral. Note that it will be more useful if you use for a large company, as many of the results given may not reflect with the situation of smaller businesses.
HootSuite is a tool that lets you view what is happening in the social networks of your brand. Famous for enabling schedule updates, this application is also used as an agenda of community managers, manage multiple accounts of different platforms at once and to know when it is better to interact with users.
TweetDeck, HootSuite the undisputed competence, allows you to manage various social networking accounts through an easy-to-use panel. This application is useful for organizing and monitoring the interactions, as well as customize the notification system. You can install both your PC and your SmartPhone.
Besides organizing tasks, monitoring conversations, scheduling posts and creating reports using receiving your social networks, it provides an application SproutSocial Technical Service to improve the user experience. On its site they offer a trial version for thirty days, but you can purchase the full product in its basic version for US $39 a month.
Toggl is software whose main use is to track the amount of time it takes to perform your tasks. When you start an activity, you give a click on the “Start” button, and when you finish, stop the clock. After obtaining data on how long it takes to do each task, you can begin to better organize your time and spend it productively.
The same style as Toggl, RescueTime helps you identify the reasons why you’re using your time inefficiently. The application works while you work on your computer and is gathering information about what you do and for how long. A tool for self-knowledge.
This software allows to measure the interaction receiving your social networking. In addition, it offers suggestions on topics and content types that work best for your company. The bad news is that payment, although you can have your trial version for 30 days.
Conventional wisdom has taught you that the world is driven by money. For that reason, you should keep that in mind when performing actions on social networks. Social Argyle is an application that, using an algorithm to translate your postings on the amount of dollars that are worth. This way, you will see precisely how effective your communication is.
This application helps you manage not only your Facebook and Twitter, but is also useful for managing and coordinating the posts from your blogs. SocialOomph has free and premium services, but you can perform multiple activities without paying anything as, for example, schedule your tweets, monitor keywords, shorten your links, promote your profiles and manage multiple accounts simultaneously.
This tool enables Social Media monitoring and analysis of various social network accounts simultaneously. In addition, it is useful to identify what consumers want and discussions on the particular product. Only provides subscription service.
Ideal for the crazed user metrics, Spredfast is a tool lets you know if you are reaching the audience you want. The data are presented in graphical form, which can be used to make comparisons between various strategies. You can hire a trial and then purchase a subscription product.
Buffer is a tool for Twitter that optimizes use by scheduling and propagation of tweets during the day. In addition, Buffer solves one of the major problems of Community Managers: information overload. Perhaps you’ve found that you want to share content but is too much for it in a short time without looking like an agent of Spam. Buffer helps you divide tuits along the day, given high traffic times. It has two versions with rates and a free version.
Have you ever used any of these listed ones? Please let us know in the comment below about your opinion.