The context of content marketing like you’ve ever heard the term is “commercial post”. This is a type of content to achieve direct sales or indirectly. Here we will try to learn a brief definition of the term.
A trading post is a type of content published on a blog that aims to achieve sales of a product or service instantly through a process of purchase or within a short period of a few days or weeks.
However, a non-commercial post, not seeking an immediate return but is a piece of a content marketing strategy. Both types of items are perfectly valid and complementary. You can make different nuances in differentiating commercial posts.
Go through these vides for an example for the commecial post
- Post with commercial “tagline”: mainly of a non-trading post that includes mention of a product or service is the author. Making use of humor and respect that 80-90% of the input must be neutral and providing value to the reader is a way that the vast majority of readers do not mind.
- Case of a service or product itself: success stories are often a popular type of content that typically receive many visits. It’s a fairly elegant way to increase the percentage of commercial content by adding value in the form of advice or lessons learned to the reader. The commercial party should not exceed 40% to be tolerated by the user.
- Promotional post for a service or product itself (or third): before entering a trade post you must have written many non-commercial posts providing much value to the user without expecting anything in return. The aggrandizement never be accepted by all readers but if you want to get performance to your website/blog after a while you have to accept that there will always be some who disturb you see your business side.
There are bloggers and companies that do not consider the option of trading post into a content marketing strategy. It is undoubtedly the most smooth and less risky to sell. Sometimes it may be necessary to be more direct to the user that is 100% aware of our offer and to take advantage of it.
It’s a matter of philosophy but not truth. With the launch of the first commercial post you assume you’re going to lose and even annoy some of your readers. Your main goal is to make your visitors happy is probably not an option for you. If instead you generate a portion of increasingly significant revenue from your blog (or that’s your plan) have to be willing to “sacrifice” some of your readers.