The evolution of the labor market to 3.0 labor economics -
The evolution of the labor market to 3.0 labor economics -

Different events have given way to the birth of a new labor economy, where professionals can improve their quality of life and companies, reduce costs and improve performance.

The development of information technologies, the economic crisis of recent years and the characteristics of the generation that makes up the new workforce, are elements that have shaped the major business changes in relation to human capital, and led to job 3.0 or distance work: a form of work that evolves simultaneously with the Internet and ICT, responding to the rapid changes in labor economics.

Following this came the Gig Economy , a term that has been termed by the famous American journalist Tina Brown, as the future of the economy work, where professional activities are developed independently by replacing the permanent employment contract. The ‘Gigonomics’ are freelance workers who work on specific needs of companies and its main feature is the collaboration in the short to medium term with a company.

However, this concept needs to evolve to what we call, from Nubelo, working 3.0, a term that evolves at the pace of technology, adapted to the expectations of businesses and professionals and focuses on collaboration in various long-term projects (without full-time contract), based on trust between the parties. This dynamic allows people to prove their experience in a specialty and manage your personal brand in order to retain current customers and attract prospects, ensuring their professional success, which goes beyond economic solvency.

Without doubt, the definition of career success has also been transformed over the generations. Prior it was to be able to achieve stability in a company for years and gain positions within it, or at least within the same industry, to get to a place of management. Then the definition of success became the ability to develop your career for three or five years in an organization, in order to later move to a much larger.

Currently, we understand success as labor independence that allows simultaneously advising several companies in different industries and also an improvement in quality of life, because, according to the White Paper of teleworking MinTic , like companies, professionals also reduce ‘fixed’ costs by 30% on travel, food away from home and even costumes.

The new workforce has become the model of employability, thanks to professionals with a different mindset, labeled under the name of Generation Y or Millennials , characterized by wanting to change the world and conceiving work as a way to earn income while doing so passionate about. However contracting models remain the same; some obsolete for the new labor economy that works just like the consumer economy on the Internet; look for a professional who can meet a business need, select the best offer and pay for work done.

All these changes have recently evolved into a new business model which in turn is transforming this form of recruitment and talent management in the organizational culture. This is the marketplace of talent platforms designed to connect professionals 3.0 with companies around the world, which rescued the sense of community social networks and allow people to manage their personal brand, to certify their skills and gain public reviews of the quality of their work by their customers. On the other hand, it gives companies the opportunity to enter a bag of talent worldwide and have options for profitable prices.

As we see, the labor economy has been hit by numerous interconnected changes to which companies have to adapt quickly, because this reality always seeks economic and social improvement will be massive in the next decade through the technology and the development of working platforms 3.0.

is strongly seasoned and hard-working Graphic Designer with extraordinary creative thinking and project design abilities. With 7 years experience in print and digital, including art direction, web/mobile design and consultation, illustration, packaging and copywriting/editing for clients in fashion, pharmaceutical, furniture, automotive, food & beverage, design, hospitality, financial, broadcast and NGO. I love sharing ideas and writing articles.



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